Fashion
industry has a huge market share and therefore it has been growing at a fast
pace since then. Different fashion brands emerge now and then. This as a
result, has changed a lot. Selling as well as buying tactics have been changed.
Tastes and preferences of people have been changed with time. Though, fashion
keeps on changing but the advancement of the technology has also changed the
way, the market deals now. From physical retailing to e-commerce and digital
marketing, the market has changed a lot.
These
days people want to get updates for everything as market has a lot to show.
They do not have time to get through all of it. But they need to the crux time
to time. Therefore, they need to be updated about the fashion trends and get
aware of the events happening around them, launches, Online Shopping Deals ,etc. When
customers are updated and find the Best
Shopping Deals and Offers,
customers are more likely to visit the store. Also, they are likely to visit
the app again and again to find out the best stores and deals.
Some
of the Basic Features Include:
1.
Segmented
Push Notifications:
In this, you can categorize your
customers into different groups according to different aspects. You can group
them according to their needs and preferences. This will help in sending the
right updates to the right group of customers.
2.
Easy
filters:
This is the service which can make the
app user use the app much more easily and conveniently. You need to keep easy
filters and classify the app into different segments. Users should not find it
complex due to searches ,etc. They are already using the mobile app for their
convenience , therefore you need to provide them with the same convenience ,
else they are not likely to use the app in future.
3.
Geolocation:
This feature will help the user find out
the nearest store deals. Navigation will enable the user to get the nearest
store. Through this the app can identify the location itself and then show the
results accordingly.
4.
Relative
App Content:
The content should be accurate and
concise enough. Do not overdose your customers with the content. Keep it simple
and up to the mark so that they get the crux of it. The information should be
crisp, authoritative and convincing. Also, full information should be given,
only some part of it may mislead the customer. For eg: Information about any
offer should be given with all the details like validity , etc.
Product
availability:
This refers to the accurate
synchronization between the app and the inventory. The app needs to update the
customers with the stock available and sold out stock. You also need to mention
the Quantity available and sometimes the Validity and expiry as well. This
enables the consumers to buy timely and accurately. Also, frauds are avoided.
The app should aim at providing an immersive and unique
experience that makes Online shopping a much simpler and
seamless process. They need to provide customers with the Best Deals and
Offers. Make customers experience Online
Shopping with best Discounts, Deals and Offers. At the same time, it
should include features that drive sales and boost revenues for your business. The work time and cost of
integrating all these features for your app differs from one app Development Company to the other
E-commerce apps, retail apps, shopping apps… call it whatever
you like are growing and so does their profit. Making it ever easier for
customers to make purchases is still a business quest for many.
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