Fashion industry has a huge market share and therefore it has been growing at a fast pace since then. Different fashion brands emerge now and then. This as a result, has changed a lot. Selling as well as buying tactics have been changed. Tastes and preferences of people have been changed with time. Though, fashion keeps on changing but the advancement of the technology has also changed the way, the market deals now. From physical retailing to e-commerce and digital marketing, the market has changed a lot.
These days people want to get updates for everything as market has a lot to show. They do not have time to get through all of it. But they need to the crux time to time. Therefore, they need to be updated about the fashion trends and get aware of the events happening around them, launches, Online Shopping Deals ,etc. When customers are updated and find the Best Shopping Deals and Offers, customers are more likely to visit the store. Also, they are likely to visit the app again and again to find out the best stores and deals.
Some of the Basic Features Include:
1. Segmented Push Notifications:
In this, you can categorize your customers into different groups according to different aspects. You can group them according to their needs and preferences. This will help in sending the right updates to the right group of customers.
2. Easy filters:
This is the service which can make the app user use the app much more easily and conveniently. You need to keep easy filters and classify the app into different segments. Users should not find it complex due to searches ,etc. They are already using the mobile app for their convenience , therefore you need to provide them with the same convenience , else they are not likely to use the app in future.
This feature will help the user find out the nearest store deals. Navigation will enable the user to get the nearest store. Through this the app can identify the location itself and then show the results accordingly.
4. Relative App Content:
The content should be accurate and concise enough. Do not overdose your customers with the content. Keep it simple and up to the mark so that they get the crux of it. The information should be crisp, authoritative and convincing. Also, full information should be given, only some part of it may mislead the customer. For eg: Information about any offer should be given with all the details like validity , etc.
This refers to the accurate synchronization between the app and the inventory. The app needs to update the customers with the stock available and sold out stock. You also need to mention the Quantity available and sometimes the Validity and expiry as well. This enables the consumers to buy timely and accurately. Also, frauds are avoided.
The app should aim at providing an immersive and unique experience that makes Online shopping a much simpler and seamless process. They need to provide customers with the Best Deals and Offers. Make customers experience Online Shopping with best Discounts, Deals and Offers. At the same time, it should include features that drive sales and boost revenues for your business. The work time and cost of integrating all these features for your app differs from one app Development Company to the other
E-commerce apps, retail apps, shopping apps… call it whatever you like are growing and so does their profit. Making it ever easier for customers to make purchases is still a business quest for many.